AL ARAB / العراب

SELECTED WORK / 03

Hospitality · Brand identityحضور أصيل. ومذاق له شخصية.

The brand / AL ARAB / العراب

Character,
served warm.

A visual identity for Saudi shawarma, built around a distinctive Arabic signature. Rich, warm imagery, tactile packaging and a sharp red accent give the brand a confident presence across the table, the takeaway and the space itself.

هوية لشاورما سعودية، تبدأ من شخصية الخط العربي وتمتد إلى التغليف وتجربة المكان. خامات دافئة وتفاصيل معاصرة تحافظ على الحضور الأصيل للبراند.

ScopeIdentity / Packaging / Spatial applications

Selected work03 / 09

01 / THE SIGNATURE

Arabic character.
Everywhere it goes.

AL ARAB bag and packaging visualizationVIEW +

02 / THE VISUAL WORLD

Warmth with an edge.

Cream grounds the presentation. Dark tones add depth. The red accent keeps the Arabic signature immediate and unmistakable.

03 / THE DETAILS

From the first touch
to the final bite.

04 / THE SPACE

Character,served warm.

Arabic character.Everywhere it goes.

Warmth with an edge.

From the first touchto the final bite.

The same character.A larger canvas.

Character,
served warm.

Arabic character.
Everywhere it goes.

From the first touch
to the final bite.

The same character.
A larger canvas.